TATO◈
Founder Cockpit
Good evening, TATO.
Business + market + behavior + AI in one command center.
Revenue · live
฿0
0 orders
Customers · live
0
D1 records
Beans shipped · live
0 kg
from orders
Repeat customers
0%
0 repeat
Behavior events
0
0 market signals

Live market & behavior

D1 · LIVE
Loading live signals…

Reading behavior_events and market_signals.

NOW

Live funnel evidence

MEASUREMENT V2.3
Attention0
Clicks0
Product views0
Customers0
Orders0
Revenue฿0
Loading Measurement V2.3…—

Live learning handoff

LEARNING V2.3
State—
Confidence—
Repeated signals0
Hypotheses0
—Decision input from Learning V2.3.
Overview KPI, market/behavior signals, learning handoff and sales figures are read from live TATO-OS APIs. Funnel evidence is read from Learning V2.3 using its Measurement evidence. No demo KPI is used in the live overview.
Market Intelligence
What is the market doing?
Signals → evidence → hypothesis → action.
Active signals
38
+9 this week
Rising topics
12
4 high intent
Opportunity themes
7
2 new
Sources monitored
6
Expandable
Last scan
20:41
Healthy

Signal board

RECENT
Opening a coffee shopHIGH INTENTSearch / social / content signals · detected today.
Wholesale supplier comparisonCOMMERCIALPricing and consistency questions clustering.
Espresso roast profileRISINGHigher engagement on espresso education.
Low-cost café startup planningEARLYPlanning content attracting first-time operators.

Opportunity matrix

AI
Demand strength82 / 100
Commercial intent74 / 100
TATO fit91 / 100
Evidence freshness96 / 100
Hypothesis
Decision tools may capture café planning intent earlier than supplier-first messaging.

Source architecture

ADAPTER READY
Search trendsTrend / query signalsACTIVE
Social / communitiesQuestions / pain pointsACTIVE
Business signalsNew shop / business activityREADY
Behavior Engine
Observe → Understand → Act
First-party events become explainable intent signals.
Events · 24h
8,421
↑ 11.2%
High-intent sessions
286
↑ 18.6%
Tool users
94
2.3× conversion
Returning users
41%
+3.1 pts
Reorder risk
14
Review soon

Customer journey

LIVE MODEL
VISIT4,921
SEARCH1,840
TOOL_USE94
PRODUCT_VIEW672
ADD_TO_CART188
PURCHASE71
REORDER46

Intent composition

CURRENT
Planning42%
Research31%
Ready to buy27%
Detected patternCalculator → product view → return visit is one of the strongest observed paths.

Recent event stream

DEMO
TimeEventObjectStageSignal
20:48CALCULATOR_USECafé ProfitINTENTHigh
20:43PRODUCT_VIEWEspresso Doi WiangRESEARCHMedium
20:39RETURN/wholesaleRETURNHigh
20:31ADD_TO_CARTSample PackBUYVery high
Customer OS
Know the customer, not just the order.
Lifecycle + intent + purchase history + next action.
All customers
126
CRM records
New this month
12
+21%
Active buyers
84
66.7%
Reorder due
14
7 days
At risk
6
Needs review

Customer list

LIFECYCLE + INTENT
CustomerSegmentIntentLast orderMonthly kgNext action
Common Grounds · Chiang MaiCAFÉ924 days28Reorder
North District Coffee · BangkokROASTER869 days42Check-in
River Morning · LampangCAFÉ7118 days15Reorder soon
Black Cabin · PhuketCAFÉ4841 days10Retention
Product OS
Product, price, margin, quality.
Connected to demand and customer feedback.
Featured

Espresso · Doi Wiang

Arabica 100% · Single Origin · Café-ready profile.

HIGH DEMANDACTIVE
Blended margin
50.1%
Healthy
Revenue฿184.9k
COGS฿92.3k
Supply capacity
—
Placeholder; add real capacity later.

Catalog

DEMO
ProductOriginRoastCost/kgPrice/kgMargin
Doi Wiang EspressoThailandMedium-dark฿390฿55029.1%
Doi Wiang FilterThailandMedium฿390฿59033.9%
Sample Discovery PackMultiCurated—฿390—
Sales OS
Revenue that feeds the loop.
Orders + kg + margin + repeat behavior.
Revenue · 30d
฿184,920
↑18.4%
Orders
71
+13
Average order
฿2,604
Blended
kg / order
4.5
↑0.4
Repeat revenue
64.8%
Strong

Revenue trend

8 WEEKS

Sales health

NOW
New revenue฿65.4k
Repeat revenue฿119.5k
Gross margin50.1%
Refunds0.8%

Recent orders

LATEST
OrderCustomerkgTotalStatusSource
#T-1048Common Grounds28฿15,400PAIDREORDER
#T-1047North District42฿23,100PAIDDIRECT
#T-1046River Morning15฿8,850PAIDRETURN
AI Team
One team. One shared brain.
Eight roles, one data layer, founder approval for high-impact decisions.
⌕
RESEARCH

Research AI

Collect and normalize external market facts with source and date metadata.

◌
MARKET

Market AI

Turn signals into segments, trends and opportunity themes.

◉
BEHAVIOR

Behavior AI

Detect patterns, intent, friction and lifecycle movement.

◆
STRATEGY

Strategy AI

Create hypotheses and experiments; core decisions remain with the founder.

▣
PRODUCT

Product AI

Map demand and feedback into product, offer and margin ideas.

↗
GROWTH

Growth AI

Convert approved hypotheses into content, landing pages and experiments.

∑
DATA

Data AI

Monitor KPIs, anomalies, unit economics and data quality.

⚙
AUTOMATION

Automation AI

Execute approved workflows across the operating system.

FOUNDER GATE

AI recommends. Founder decides.

Pricing, positioning, launches and other high-impact changes require approval before execution.

APPROVAL REQUIREDTRACEABLE
Demand Engine
Create demand around real intent.
Content is connected to signals, tools, offers and measured outcomes.
Published · 30d
38
+14%
Tool-assisted sessions
1,284
↑28%
Content → product
11.6%
↑2.1 pts

Demand opportunities

FROM MARKET AI
Café profit calculatorHIGH INTENTSearch intent + behavior evidence. Funnel: calculator → sample → wholesale.
How much coffee does a café need?SEOAnswer the operational question before supplier selection.
Espresso bean comparisonPRODUCT FITEducation-first comparison linked to real TATO profiles.

Experiment board

RUNNING
Tool → Sample funnelRunning
Product-first funnelControl
WinnerPending data
Success metricPaid sample / qualified wholesale action, not vanity traffic.

Learning / Feedback Loop

Measurement → pattern → recommendation → next Content cycle.
LOADING
Loading learning signal…
Automation Engine
Let the system repeat the work.
Trigger → rule → action → outcome → feedback.
Active workflows
7
Healthy
Runs · 30d
2,481
↑31%
Manual hours saved
46h
Estimated

Workflow control

FOUNDER CONTROLLED
Reorder window alertCustomer enters predicted replenishment window → create review task.
High-intent behavior alertScore crosses threshold → surface in Founder Cockpit.
Weekly market intelligenceMonday 08:00 → Research → Market → Strategy.
Content performance digestWeekly close → generate experiment report.
System
TATO OS configuration.
Add real-world data later without rebuilding the information architecture.

Company foundation

V1

Data connections

READY
Cloudflare D1DB · Connected
First-party analyticsSchema ready
Market sources6 planned
AutomationApproval → Execution

Core event dictionary

FIRST-PARTY
VISITSEARCHCONTENT_VIEWTOOL_USEPRODUCT_VIEWSAMPLE_REQUESTADD_TO_CARTCHECKOUTPURCHASEREORDERRETURNREFERRAL