TATO HQ — Coffee Intelligence OS

TATO◈

Founder Cockpit

Good evening, TATO.

Business + market + behavior + AI in one command center.

Revenue · 30d

฿184,920

↑ 18.4%

Active customers

126

↑ 12 new

Beans shipped

318 kg

↑ 21.7%

Repeat rate

64.8%

↑ 4.2 pts

Gross margin

50.1%

฿92.6k

Market & behavior signals

AI MONITORING

“เปิดร้านกาแฟ” intent is rising

Planning-stage demand signals are increasing.

Calculator users convert 2.3× higher

Tool use is strongly associated with product progression.

Espresso profile interest increased

Product views + return visits are clustering.

14 customers approaching reorder

Predicted replenishment window is within 7 days.

Demand pulse

30 DAYS

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W1W2W3W4

Opening / planning42%

Supplier research31%

Ready to buy27%

AI recommendation

Build the café profit calculator funnel.

Demand signal + behavior evidence.

Behavior opportunity

14 reorder candidates

Review before automation executes.

Growth experiment

Tool → Sample → Wholesale

Test against product-first.

Demo data is illustrative. Connect Supabase + real event sources to replace it with live data.

Market Intelligence

What is the market doing?

Signals → evidence → hypothesis → action.

Active signals

+9 this week

Rising topics

4 high intent

Opportunity themes

2 new

Sources monitored

Expandable

Last scan

20:41

Healthy

Signal board

RECENT

Opening a coffee shopHIGH INTENTSearch / social / content signals · detected today.

Wholesale supplier comparisonCOMMERCIALPricing and consistency questions clustering.

Espresso roast profileRISINGHigher engagement on espresso education.

Low-cost café startup planningEARLYPlanning content attracting first-time operators.

Opportunity matrix

Demand strength82 / 100

Commercial intent74 / 100

TATO fit91 / 100

Evidence freshness96 / 100

Hypothesis

Decision tools may capture café planning intent earlier than supplier-first messaging.

Source architecture

ADAPTER READY

Search trendsTrend / query signalsACTIVE

Social / communitiesQuestions / pain pointsACTIVE

Business signalsNew shop / business activityREADY

Behavior Engine

Observe → Understand → Act

First-party events become explainable intent signals.

Events · 24h

8,421

↑ 11.2%

High-intent sessions

286

↑ 18.6%

Tool users

2.3× conversion

Returning users

41%

+3.1 pts

Reorder risk

Review soon

Customer journey

LIVE MODEL

VISIT4,921

SEARCH1,840

TOOL_USE94

PRODUCT_VIEW672

ADD_TO_CART188

PURCHASE71

REORDER46

Intent composition

CURRENT

Planning42%

Research31%

Ready to buy27%

Detected patternCalculator → product view → return visit is one of the strongest observed paths.

Recent event stream

DEMO

Time	Event	Object	Stage	Signal
20:48	CALCULATOR_USE	Café Profit	INTENT	High
20:43	PRODUCT_VIEW	Espresso Doi Wiang	RESEARCH	Medium
20:39	RETURN	/wholesale	RETURN	High
20:31	ADD_TO_CART	Sample Pack	BUY	Very high

Customer OS

Know the customer, not just the order.

Lifecycle + intent + purchase history + next action.

All customers

126

CRM records

New this month

+21%

Active buyers

66.7%

Reorder due

7 days

At risk

Needs review

Customer list

LIFECYCLE + INTENT

Customer	Segment	Intent	Last order	Monthly kg	Next action
Common Grounds · Chiang Mai	CAFÉ	92	4 days	28	Reorder
North District Coffee · Bangkok	ROASTER	86	9 days	42	Check-in
River Morning · Lampang	CAFÉ	71	18 days	15	Reorder soon
Black Cabin · Phuket	CAFÉ	48	41 days	10	Retention

Product OS

Product, price, margin, quality.

Connected to demand and customer feedback.

Featured

Espresso · Doi Wiang

Arabica 100% · Single Origin · Café-ready profile.

HIGH DEMANDACTIVE

Blended margin

50.1%

Healthy

Revenue฿184.9k

COGS฿92.3k

Supply capacity

—

Placeholder; add real capacity later.

Catalog

DEMO

Product	Origin	Roast	Cost/kg	Price/kg	Margin
Doi Wiang Espresso	Thailand	Medium-dark	฿390	฿550	29.1%
Doi Wiang Filter	Thailand	Medium	฿390	฿590	33.9%
Sample Discovery Pack	Multi	Curated	—	฿390	—

Sales OS

Revenue that feeds the loop.

Orders + kg + margin + repeat behavior.

Revenue · 30d

฿184,920

↑18.4%

Orders

+13

Average order

฿2,604

Blended

kg / order

4.5

↑0.4

Repeat revenue

64.8%

Strong

Revenue trend

8 WEEKS

Sales health

NOW

New revenue฿65.4k

Repeat revenue฿119.5k

Gross margin50.1%

Refunds0.8%

Recent orders

LATEST

Order	Customer	kg	Total	Status	Source
#T-1048	Common Grounds	28	฿15,400	PAID	REORDER
#T-1047	North District	42	฿23,100	PAID	DIRECT
#T-1046	River Morning	15	฿8,850	PAID	RETURN

AI Team

One team. One shared brain.

Eight roles, one data layer, founder approval for high-impact decisions.

⌕

RESEARCH

Research AI

Collect and normalize external market facts with source and date metadata.

◌

MARKET

Market AI

Turn signals into segments, trends and opportunity themes.

◉

BEHAVIOR

Behavior AI

Detect patterns, intent, friction and lifecycle movement.

◆

STRATEGY

Strategy AI

Create hypotheses and experiments; core decisions remain with the founder.

▣

PRODUCT

Product AI

Map demand and feedback into product, offer and margin ideas.

↗

GROWTH

Growth AI

Convert approved hypotheses into content, landing pages and experiments.

∑

DATA

Data AI

Monitor KPIs, anomalies, unit economics and data quality.

⚙

AUTOMATION

Automation AI

Execute approved workflows across the operating system.

FOUNDER GATE

AI recommends. Founder decides.

Pricing, positioning, launches and other high-impact changes require approval before execution.

APPROVAL REQUIREDTRACEABLE

Demand Engine

Create demand around real intent.

Content is connected to signals, tools, offers and measured outcomes.

Published · 30d

+14%

Tool-assisted sessions

1,284

↑28%

Content → product

11.6%

↑2.1 pts

Demand opportunities

FROM MARKET AI

Café profit calculatorHIGH INTENTSearch intent + behavior evidence. Funnel: calculator → sample → wholesale.

How much coffee does a café need?SEOAnswer the operational question before supplier selection.

Espresso bean comparisonPRODUCT FITEducation-first comparison linked to real TATO profiles.

Experiment board

RUNNING

Tool → Sample funnelRunning

Product-first funnelControl

WinnerPending data

Success metricPaid sample / qualified wholesale action, not vanity traffic.

Automation Engine

Let the system repeat the work.

Trigger → rule → action → outcome → feedback.

Active workflows

Healthy

Runs · 30d

2,481

↑31%

Manual hours saved

46h

Estimated

Workflow control

FOUNDER CONTROLLED

Reorder window alertCustomer enters predicted replenishment window → create review task.

High-intent behavior alertScore crosses threshold → surface in Founder Cockpit.

Weekly market intelligenceMonday 08:00 → Research → Market → Strategy.

Content performance digestWeekly close → generate experiment report.

System

TATO OS configuration.

Add real-world data later without rebuilding the information architecture.

Company foundation

Company

Primary market

Brand promise

Currency

Data connections

READY

SupabaseConnect later

First-party analyticsSchema ready

Market sources6 planned

Automationn8n / webhook

Core event dictionary

FIRST-PARTY

VISITSEARCHCONTENT_VIEWTOOL_USEPRODUCT_VIEWSAMPLE_REQUESTADD_TO_CARTCHECKOUTPURCHASEREORDERRETURNREFERRAL

Market & behavior signals

Demand pulse

Signal board

Opportunity matrix

Source architecture

Customer journey

Intent composition

Recent event stream

Customer list

Espresso · Doi Wiang

Catalog

Revenue trend

Sales health

Recent orders

Research AI

Market AI

Behavior AI

Strategy AI

Product AI

Growth AI

Data AI

Automation AI

AI recommends. Founder decides.

Demand opportunities

Experiment board

Workflow control

Company foundation

Data connections

Core event dictionary

Quick action